How to Find a Stock Broker

Determine your investment objectives. If you're only using a small fraction of your assets to invest every now and then, you should make cost control your main priority. Use financial publications such as Kiplinger's and Barron's to compare one brokerage against the other, and see who offers the lowest commissions and fee structures. If you're investing larger sums that constitute the majority of your assets, you might want to choose your broker based on capabilities rather than price. Be aware that price and capability are not mutually exclusive, however, since some of the lowest-cost brokerages such as TradeStation and Interactive Brokers have consistently received the highest customer satisfaction rankings.
Decide whether you want to trade or invest. Trading involves frequent buying and selling of stocks in hopes of making small, recurrent profits. Investing, on the other hand, involves deploying your capital in one or more companies for at least a year. Typically, larger full-service stock brokers are better equipped to assist longer-term investors looking for help with analyzing the financial statements and business prospects of the companies they want to invest in, while discount brokers are essential for people who are self-directed, actively trade and seek to keep the cost of their commissions down.
Figure out how much active help and advice you want from your broker. If you're relatively new to investing or trading, you might want the assistance of a full-service broker, who can give you some advice on investing methods and procedures, such as how to buy a stock with a stop-limit order or how to set a trailing stop loss. If you're more independent-minded and already checked out the basics of investing and trading, you should set up an account with a discount broker. Be aware that even if you use a full-service broker, the advice you get will not necessarily improve your stock market returns.
Determine which types of stocks you want to invest in or trade. Some brokerages are only equipped to buy and sell shares of mainstream American companies that have minimum market capitalizations of tens of millions of dollars. If you intend to purchase shares in low-market capitalization companies, illiquid penny stocks, foreign entities, or other irregular securities, be sure that your broker can accommodate.
Make sure that the broker you're considering opening an account with is registered with the Securities Investor Protection Corporation (SIPC), which insures your account for up to $250,000. If you have a larger account, consider looking for brokers that carry extra insurance from private providers such as Lloyd's of London.

How to Buy Stock Online in Canada

Determine whether you wish to buy stocks through a stand-alone investment account or through your current financial institution. Some of the larger Canadian banks, such as the Royal Bank of Canada (RBC), allow customers to invest a portion of their savings account in stocks. On the other hand, stand-alone investment accounts typically offer more features for investors and allow individuals to customize their investing strategy using a variety of investment-specific tools. Thus, stand-alone investment accounts are generally a better choice for investors.
Research the Canadian options for an online stockbroker or investment manager. Trading stocks online offers significant savings over a traditional stockbroker by offering individual investors lower fees for buying and selling. Canada has fewer options when it comes to online stockbrokers. For example, some of the biggest U.S. online stockbrokers (such as ShareBuilder) are not available in Canada. Three of the larger online stockbrokers available to Canadians include the Royal Bank of Canada's Direct Investing service (rbcdirectinvesting.com), ING Canada (ingcanada.com) and Questrade (questrade.com).
Evaluate each online stockbroker. Request detailed information on their pricing plans to find which broker charges the least amount for your investment lifestyle. Not all brokers are alike. Don't choose a broker just because it has what looks like a cheaper plan compared to its competitors. Some of the cheapest plans may require you to invest a certain amount of money each month, thus costing more than a more expensive plan that does not force you to buy a certain amount of stocks.
Register with the online stockbroker of your choice. You will need to provide personal financial information, such as your Social Insurance Number (SIN). You will also need to connect your investment account with a payment option, such as a credit card or a bank account.
Consult another stockbroker before buying stocks, and read books that deal with buying stocks for the first time. The stock market offers great potential to make money, but individuals can also lose money if they don't know what they're doing and invest in a poorly performing stock. Do as much research as you can before buying stocks for the first time. Many online stockbrokers provide guides and can help you select the right stocks for the level of risk you are willing to take. Typically, the higher the risk level, the more money you can lose (and earn).
Keep track of your stock market earnings from buying and selling stocks. Each year, you will have to pay taxes to the federal government of Canada on any capital gains you have made in your investments. Read the Canada Revenue Agency's guide to capital gains (see Resources).

How to Buy Stock on the Swiss Exchange (4 Steps)

Choose a brokerage firm or bank that is able to execute orders for you to buy stock on the Swiss Exchange. Most major US brokerage firms can trade on the Swiss Exchange through a Swiss bank. Another option is to open a brokerage account directly with a Swiss brokerage firm or bank. Some online discount brokers also can place buy and sell orders on the Swiss Exchange.
Familiarize yourself with the rules and costs of buying Swiss stocks. Switzerland has liberal regulations for foreign investment, but you should check on your liability for paying Swiss taxes in addition to US taxes on any profits you may realize. Any purchase of foreign stock must be made in that country's currency. This means you will have to pay an additional fee to exchange US dollars for Swiss francs.
Learn the basics of foreign currency exchange and how it affects buying stock on the Swiss Exchange. When the Swiss franc is 'strong' against the dollar, Swiss stocks are relatively more expensive. The reason this is important is that if the dollar strengthens while you hold a Swiss stock, the change in currency rates will cause you to receive fewer dollars for the Swiss francs---and this can turn a paper profit from stock appreciation into a net loss. To monitor the exchange rate, go to any foreign exchange website and look for the US dollar/Swiss franc rate. This will be listed as USD/CHF, followed by the exchange rate, which tells you how many Swiss francs it takes to buy one US dollar.
Execute your order via your brokerage or bank trading account. This is a much simpler process than it once was. Your broker needs only to enter your buy order using the SIX Swiss Exchange trading platform, and your trade is normally executed in seconds. As with other exchanges, you can place limit orders, buy on margin, and do all the other types of transactions you are used to.