How to Buy, Sell or Hold Southwest Airlines Stock

Open a stock brokerage account and fund it with the amount of money you want to invest in Southwest Airline stock. You can do this in an existing account if you already have one.
Look up the current share price for Southwest Airlines. The stock symbol for the company is 'LUV'. You can find stock quotes at websites like Yahoo or Google Finance or your online stock broker account will have a place to look up stock quotes.
Determine how many shares of LUV you would like to buy and place the order with your stock broker, by phone or online. The broker will hold the shares until you are ready to sell.
Set a target price where you would like to sell the stock for a profit. It could take several weeks to a few years to hit the price, depending on how much you want to make and the performance of LUV stock.
Monitor the news from Southwest Airlines. Place an order with your broker to sell the stock if it reaches your target price or company developments change your opinion of Southwest Airline's future prospects.