How to Purchase Ford Motor Stock Directly (6 Steps)

Launch your Internet browser and navigate to the Ford.com website.
Click the 'Investors' tab in the upper right corner of the display screen. This opens a new page specifically for investors of the Ford Motor Company.
Select 'Buy Ford Stock' from the 'Investor Relations' section. This launches the 'Computer Share Investor Centre.'
Click the 'Buy Now' button next to 'Ford Motor Company.' There is a minimum of $500 that needs to be spent to purchase the stock.
Click 'Create Login.' A new page loads. Type in the ticker symbol 'F,' followed by your Social Security number and your ZIP code and click 'Submit.'
Add your payment information and type in the amount of money or stock you want to purchase. Submit your order to complete the direct stock purchase process.

How to Calculate Stock Value Per Share

Find the total value of your stock. Many brokerage screens will give the total value of the money you have invested in a certain stock. For example, say that you have $10,000 invested in Company X.
Find the total number of shares you own for that company. For example, say you own 250 shares of Company X.
Divide the total value of the stock, by the total number of shares. Using the example, the equation reads:Value of Stock / Number of Shares = Price per Share$10,000 / 250 = $40 per share.

How to Find the Average Price of Common Stock

Determine the purchase prices for the common stock and the quantity of stock purchased at particular prices. For example, assume you purchased 1,000 shares of stock in Company A at $5 per share, 1,500 shares at $4 per share and 2,500 shares at $10 per share.
Multiply the purchase prices by the quantity purchased and add. Continuing the example, (1,000 x $5) + (1,500 x $4) + (2,500 x $10) = $5,000 + $6,000 + $25,000 = $36,000
Add the total number of shares purchased. Continuing the example, 1,000 + 1,500 + 2,500 = 5,000 shares.
Divide the total cost of the shares by the total number of shares: $36,000/5,000 = $7.20. This is the average price of the common stock.